The way people search online is changing fast. Families aren’t just typing keywords into Google anymore, they’re asking AI assistants like ChatGPT, Claude, Perplexity, and Google’s Gemini to provide answers instantly.

The challenge? AI doesn’t always get it right. Many businesses have already seen AI tools provide incomplete or even incorrect details - things like outdated pricing, old addresses, or misleading service information. For funeral homes, where accuracy and trust matter most, that can be a serious problem.

That’s why Tukios is proud to announce that all Tukios websites are now fully optimized with Generative Engine Optimization (GEO), the next step forward from traditional SEO. This ensures that funeral homes powered by Tukios are accurately represented in AI-driven search experiences, helping families find correct, trustworthy information every time they ask an AI assistant for guidance.

From SEO to GEO: What’s Changed?

For years, Search Engine Optimization (SEO) has been the standard for helping websites rank on search engines like Google. SEO focuses on things like:

• Keywords and metadata
• Internal links
• Mobile responsiveness
• Page structure

These signals help search engines understand your website so it shows up in relevant searches.

But AI works differently. Generative Engine Optimization (GEO) prepares your website for tools that deliver answers, not just lists of links. AI doesn’t simply point people to websites; it summarizes information from across the web. Without GEO, your funeral home might be skipped entirely or misrepresented by outdated or incomplete details.

How GEO Works on Tukios Websites

Here’s the good news: Tukios has made this advanced process simple. Every Tukios website now includes a built-in system that automatically generates an AI-optimized file whenever your site is updated.

This file gives AI tools exactly what they need to understand your funeral home:

• Service offerings
• Location and contact information
• Staff bios
• Blog posts and testimonials
• Up-to-date details like hours and new pages

The system is smart enough to skip over hidden or unfinished content, which prevents AI from pulling incomplete or incorrect information. Best of all? It all happens automatically, so you don't have to lift a finger. Every time you publish or update your site, Tukios refreshes this AI-ready file - no extra work required.

Why GEO Matters for Funeral Homes

When families search for funeral services, they want quick, accurate, and trustworthy answers. Many funeral home websites aren’t built to work with AI, which can lead to missing or incorrect information being shared with families during their most vulnerable times.

With Tukios, every funeral home website is already optimized for AI. This ensures:

• Families receive correct, up-to-date details
• Your funeral home is represented clearly and accurately
• You appear in AI-driven results when families search for services in your area

No Add-Ons. No Extra Fees.

Other website providers might charge extra for “AI readiness” or offer GEO tools as optional plugins. Tukios includes GEO optimization in every website at no extra cost.

This built-in feature not only keeps funeral homes visible in today’s AI-first world but also strengthens their digital presence across voice assistants, virtual agents, and emerging tools like smart obituaries and AI-generated memorials.

Leading with Innovation

Tukios’ commitment to innovation goes beyond websites. From video tribute software to online arrangement forms and obituary enhancements, Tukios is continually developing tools that simplify operations and help funeral directors serve families better.

By integrating GEO into every Tukios website, funeral homes can confidently navigate this new era of search, knowing they’ll always be found and represented accurately.

Want to Learn More?

Visit tukios.com or contact our team at (801) 682-4391 to see how Tukios can help your funeral home stay ahead in an AI-first world.