This is meant to be short, simple, informative, and clarify some confusion in the market.

What is First-Party Data?

First-party data is information collected directly from individuals by your website. This data comes from various sources such as contact forms, obituary subscribers, guestbook entries, transactions, preneed leads, grief subscribers, etc.

How can a funeral home benefit from First-Party Data?

You can improve your marketing strategies. With consumer data showing us that people rarely shop between funeral homes, you must remain top-of-mind. What better way to do this than to have constant contact with your community? Where first-party data comes into play here is in building an audience and nurturing that list.

Simple ways to do this:

• Add a newsletter sign-up to your website.
• Promote obituary subscribers.
• Promote grief subscribers.
• Create “Lead Magnets” with a Free Planning Guide or similar materials.
• Add opt-in for marketing permission.
• Use a CRM (like FuneralDecisions or something similar) and set up a nurture campaign to keep in touch with your audience.

Who owns your first-party data?

If you’re on a Tukios website, the answer is simple. You own it. We do not use it or share it with anyone. Only you can decide that. We have seen many of our clients give access to their marketing companies, as they can use the data to communicate with the funeral home’s audience. Any access like this is entirely directed by the funeral home.

We have many integrations with reputable companies in the space that funeral homes may enable. This list includes ASD, Passare, Halcyon, Osiris, Legacy, FuneralDecisions, live stream providers, preneed companies, etc. All of these integrations are optional and are only enabled when the funeral home turns on the integration. 

Tukios: Leading the Way in Data Transparency

Tukios was the first website provider (and may still be the only one) in funeral service to give customers full access to their website data. We believe it’s important to put our money where our mouth is. If the data belongs to you, but you don’t have access to it, what message does that send? 

We believe we need to earn your business every day, and this is just one more way that we hold ourselves accountable to our funeral home clients. 

Data Advantages with Tukios:

• You own it 100%.
• You have access to it at all times.
• Transparent reporting so you can see the live data from sympathy sales.
• No obituary mirroring.
• Innovative tools to increase your first-party data (which means more leads).

In conclusion, the takeaway from this is that you have a tremendous opportunity with your website to keep in touch with your community and remain top-of-mind. Your website can and should be one of your most effective channels for pre-need leads. Your data creates an opportunity to grow your business, and it’s our mission to provide you with simple ways to make that a reality. 

If you have any questions or would like more information from us, please feel free to contact sales@tukios.com. If you want to reach our CEO Curtis directly, you can email curtis@tukios.com.